Wondering how 23andMe plans on making money off of selling SNP chip results, when so little is known about most SNPs? Well, today they unveiled part of their master plan_ 23andWe. After getting your results, you can go fill out fun little surveys, all the while helping 23andMe build a massive database of genotype/phenotype information that they can mine for new genetically-influenced traits. Clever.
Getting genotyped isn't worth it yet, from a medical standpoint, but if I had 1000 dollars that I didn't know what to do with, I'd sure do it.